Marlboro history

Marlboro is the cig brand produced by PMI since 1924. It is one of the most popular ciggie brands worldwide because of its brilliant advertisement tactics as well as great motorsport sponsoring. Numerous smokers assume this brand to be the most excellent ciggies on account of the their tough as well as gorgeous flavor. For this reason leaving aside the cigarette price smokers that choose Marlboro are rather devoted to their brand.

Marlboro label is the legend and the standard of marketing. This cigarette label is mentioned as a standard when talking about the outcome of thriving changing the image of the brand. Fine soft women's cigarettes in a snow-white soft package changed into intense cigs in hard bundle meant for severe and steadfast individuals.

Marlboro history starts in the middle of the 19th century, when Philip Morris, a British tobacco seller, had begun his personal tobacco plant in London and in 1924 the very brand appeared. These cigarettes were destined for well-to-do as well as self-assured women. Ciggie filter was of a ruddy color, which was invented for the ladies' lipstick not to leave ruddy traces on the cigarette paper. That time the label was so womanish, aesthetic and... The brand didn't sell well. 50s of the twentieth century were stamped for this label with inferior sales in the United States of America - they accounted for only 0. 25 of the whole tobacco sales. That ten years scientific studies in connection with smoking and lung cancer emerged and the sales of the whole tobacco industry subsided drastically. And at that time the decision to reanimate the brand was made. The brand creators decided to make men the target group of the brand placing these cigs as the emblem of maleness, risk as well as adventures. Sportsmen, seamen, cowboys and pilots were the main characters of the new advertisement campaign. During 1 year only the sales of the brand cigarettes rose more then ten times.

After 1964 they decided to leave only the cowboy of the total number of Marlboro characters and the cowboy of Marlboro was located in a picturesque as well as severe mythical Marlboro Country. By 1972, Marlboro had been the most famous cigs all over the world and has held this status for majority of the subsequent years. In 1993 Marlboro was the most valuable trademark in the foreign market of consumer products with the market price of 39. 5 billion dollars.

Nowadays cigarettes of this brand occupy the top of the top-15 of the most famous ciggie labels of the world and the realizations of Marlboro label are steadily raising every year.